If you would questioned myself a few weeks ago easily is looking for some thing OkCupid needed to bring, I’d respond to which have good resounding “zero.” I am not the web based matchmaking expert of your own office and you may based on my minimal sense therefore the stories of relatives and you can acquaintances, the outcomes off online dating usually include outright horrible in order to “meh.”
For this reason OkCupid entirely surprised and you may happier myself toward release of its the brand new promotion. The brand new campaign spends vibrant, enjoyable, both slightly surreal photographs and you will prominently keeps the fresh acronym “DTF”, and work out this type of adverts provocative and difficult to ignore. The good thing? OkCupid reimagines that F term having the sentences one to alter the definition so you can energizing alternatives such as for example “right down to feel fantastic” otherwise “down to flea markets.”
On specialized OkCupid blog, it give an explanation for inspiration with the strategy claiming, “some thing needs to changes, just like the issue with phrases for example DTF would be the fact way too many someone, particularly feminine, usually do not enjoy issue or perhaps the framework. When you look at the a current poll of 60,000 OkCupid users, almost 80% of females said you will find excessively increased exposure of are DTF in the relationships now.” The promotion addresses it dissatisfaction to the ideal hook-up apps which have humor and you may fun. Continue reading The brand new campaign, done by Wieden + Kennedy, really requires a difficult look at the problems out-of relationships now